A Little Background
1440 is a digital newsletter providing unbiased news. When we joined forces, they were struggling to create effective top-of-funnel content to attract attention to their brand. They needed a consistent performance from their creatives, which they were unable to achieve with their existing methods. We stepped in to produce user-generated content (UGC) and static ads that drove millions of traffic and doubled their subscriber base within a year.
Their Result
Adcrate's efforts included multiple ads that comfortably spent six figures, with a total spend of $1.7 million. Applying our battle-tested playbook from the direct-to-consumer space to this digital product, we added over 1.1 million subscribers in 12 months. Our high-quality video content not only performed well on its own but also improved the performance of static and image ads across the account.